Privacy and Cookie Policy

We take our commitment to your privacy seriously, and we treat any information you provide to us with care. This policy describes what Livefoods Direct Limited ("we", "our" or "us") do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you. This policy applies to you if you use our products or services in-store, over the phone, online, through any of our websites, or when interacting with us on social media (our "Services"). We recommend that you read this Privacy Policy in full to ensure you are fully informed. If you have any questions about this policy or our data collection, use, and disclosure practices, please contact us. 


  • We are Livefoods Direct Limited
  • Company Registration No:1537796
  • VAT Number:  991280794
  • Registered office address
  • Houghton Road, North Anston Trading Estate, North Anston Sheffield, S25 ·       

Information We May Collect From You

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site ("our site"). This includes information provided at the time of registering to use our site, where you enter any competition or promotion conducted on our site and when you report a problem with the site;
  • If you contact us, we may keep a record of that correspondence
  • Details of any purchases of products you make on our site and of the fulfilment of your orders.
  • Details of your visits to our site [including traffic data, location data, weblogs and other communication data] and the resources that you access.

IP addresses

We may collect information about your computer, including where available your internet protocol (IP) address, operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.


Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. 

 We use the following cookies:

  • Strictly necessary cookies: these are cookies that are required for the operation of our site. They include, for example, cookies that enable you to use a shopping cart as part of placing an order with us.
  • Analytical/performance cookies: these cookies allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.

Data Security

When you place an order and make payment on our site your card information is passed directly to the banking network via a secure payment gateway. Livefoods Direct Limited does not hold or have access to any card information. The connection between your computer and the payment gateway is encrypted. Website pages are protected using SSL (Secure Socket Layer) encryption and always begin with “https” rather than “http”. You will see this in the address bar near the top of the screen. We will never ask you for any credit card information by e-mail.  However, please bear in mind that the internet cannot be guaranteed to be 100% Secure.  Although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site, any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. 


Where we have given you (or where you have chosen) a password as part of registering to use our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.  We won’t ask for your password information over the phone; we’ll advise you on how to reset it

We may disclose your personal information to third parties:

We use other companies and individuals to perform functions on our behalf. Examples include, delivering packages, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Your Rights

 As part of GDPR, if you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by contacting us. 

In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us.

You have the right to require us to erase or anonymise your personal data which we are handling in the following circumstances: ·         

We no longer need to use your personal data for the reasons we told you we collected it for. ·         

Where we needed your consent to use your personal data and you have withdrawn your consent and there is no other lawful way we can continue to use your personal data. ·         

You object to our use of your personal data and we have no compelling reason to carry on handling your personal data. ·       

Our handling of your personal data has broken the law. ·         

We must erase your personal data to comply with a law we are subject to. ·         

You have the right to receive the personal data we hold about you in a structured, standard machine-readable format and to send this to another organisation controlling your personal data. This right only applies to your personal data that we are handling because you consented to us using it or because there is a contract in place between us. ·        

You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" link in the marketing emails we send you. You can also opt-out of marketing emails and other forms of marketing, via the "Marketing Preferences" page in your "My Account" area. ·         

Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. ·         

You have the right to lodge a complaint with the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales.

Changes to Our Privacy Policy

Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email


Any questions, comments or requests regarding this privacy policy are welcome and should be sent via our Contact Us page